Black iJack Communication (EN)

How big is Mobile Marketing ?

> Innovative, tailor-made and high added value advertisements helps to make the difference amongst huge advertising investments

> Spending on Mobile Marketing will double by 2011

36% of advertisers plans a 20% increase of their mobile campaigns in 2007.
Google, Yahoo, MSN… are entering the business.

(Sources : ZenithOptimedia "Advertising Expenditure Forecasts" dec 06, eMarketer jan 07, Jupiter Research 06, Mobile Marketing Association 06)

A chain of professional skills

What is Mobile Marketing ?

> To use mobile phone to reach the targeted customer and make him react, anytime, anywhere

> Any marketing goal can be reached

Brand communication
(mobile "websites", advertisement on telcom operators portals…)

Direct marketing
(SMS & MMS teasing, e-mailing, Bluetooth, mobile couponing…)

Customer Relationship Management
(after-sales service, customers' clubs…)

Promotion and interactivity
(product information, promotion, quiz, competition…)

M-sales
(product, service and content sales)

> A federated and controlled market

Mobile Marketing Association (MMA)

> Direct and intimate, mobile marketing enables a new kind of relationship between you and your target market