> Innovative, tailor-made and high added value advertisements helps to make the difference amongst huge advertising investments
> Spending on Mobile Marketing will double by 2011
36% of advertisers plans a 20% increase of their mobile campaigns in 2007.
Google, Yahoo, MSN… are entering the business.
(Sources : ZenithOptimedia "Advertising Expenditure Forecasts" dec 06, eMarketer jan 07, Jupiter Research 06, Mobile Marketing Association 06)