Burton is a leader in the area of mobility, since mobile.burton.com provides
information in 9 different languages since april 2006 on upcoming events, inside information on Burton Team
snowboarders (Riders Lockers), fresh mobile wallpapers, as well as a
dealer locator. The coolest part of the service is its downloadable tutorials, Burton Trick Packs, from which boarders can learn how to pull off the best tricks step-by-step.
The service is optimized for
Motorola phones, which means special downloads are available which can only be viewed with phones of this partner. The use of the mobile site is free of charge : users only pay the connection-fee according to their
own providers’ fees.
"We want to be where snowboarders are – in the pipe, on the slopes, in the chairlift, on the way to the mountains – that’s why it was only a matter of time before we launched a mobile service alongside our Burton.com website. Burton has developed into a year-round brand and we want the riders to feel snow 365 days a year, whenever they want and wherever they want," says Burton's Marketing Director Ivar Fougstedt.
