Black iJack Communication (EN)

71% of 15/24 have access to Internet through their mobile

According to the French "Barometer of Digital Consumption" (TNS Sofres, oct 07) :
- 71% of 15/24 have access to Internet through their mobile (Vs 35% of French people)
- 42% of 15/24 use their mobile as their main digital camera (Vs 37% of French people), even if 79% of them have their own digital camera
- 54% of 15/24 listen to music on their mobile (Vs 16% of French people)
- 60% of 15/24 wish to have one unique handset to do everything (Vs 47% of French people)

Customers' wishes

> Would you be interested by the following content if provided by a brand on your mobile ?

(Sources : IPSOS MEDIA AFMM Apr 06)

An efficient media to reach Youth Targets

(Sources :  TNS Sofres AFOM "Mobile et Société" feb 07)

A profitable media

> Three times web-based campaigns' conversion and memory rates

> Revenue sharing on Premium solutions
(SMS, MMS, operator portals)

In 2007, global mobile entertainment revenues (wallpapers, ringtones, music and video) will go above the US$ 20 billion revenues of the music industry.

(Sources : The Netsize Guide 07, Epsilon Interactive 06)

A rich media

> Europe is the most dynamic market in the world

(Sources : The Netsize Guide 07, M:Metrics 06, Online Publishers Association "Going Mobile" march 07)

A pertinent media

> Sharp opt-in targetting and instant reaction according to…

Who the person is ?
What the person does ?
Where the person is ?

A personal media

> Ideal one-to-one media

One customer, one number
Reflects one's personnality + strong dependency
Viral Marketing

A powerful media

> Twice the Internet penetration rate

(Sources : The Netsize Guide 07, Internet World Stats march 07)

How big is Mobile Marketing ?

> Innovative, tailor-made and high added value advertisements helps to make the difference amongst huge advertising investments

> Spending on Mobile Marketing will double by 2011

36% of advertisers plans a 20% increase of their mobile campaigns in 2007.
Google, Yahoo, MSN… are entering the business.

(Sources : ZenithOptimedia "Advertising Expenditure Forecasts" dec 06, eMarketer jan 07, Jupiter Research 06, Mobile Marketing Association 06)

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