Black iJack Communication (EN)

Vans - Web to mobile application

Click on the banner to have free access to the Vans mobile site.

Vans - Partnership with NRJ Mobile

Within the context of the launch of the Vans European mobile site, Black iJack Communication settled a partnership with the French mobile operator NRJ Mobile.

This operation allows Vans Europe to promote its mobile site to roughly 500K young contacts from 05 to 18/10/07 thanks to :
- a banner and a dedicated site on the wap portal
- an advertising on the web portal www.nrjmobile.fr
- an e-mailing to 200K contacts

Vans - Launch of a European mobile site

Vans Europe, advised by Black iJack Communication and in partnership with OBAD Media, breaks new ground in the field of Customer Relationship Management.

During a month and a half, starting from mid-September, within the context of the promotion of its "Classic" shoes collection, a web and mobile advertising operation is running.

On that occasion, the brand organises a European competition to win a trip to Los Angeles for 2 people and many pairs of shoes.

> Advertising

The advertising campaign relies on European press ads, billboards and website.

People can enter the competition through Vans' website.

30K flyers displayed in a selection of points of sale in France, Spain, England, The Netherlands and soon in Germany also invites people targetted by Vans Europe to call a free phone number (OBAD's technology named M-Obad), to downlaod a rich media mobile site dedicated to the brand.

> Vans mobile site

The mobile site, 100% Java, is embedded on the mobile phone once uploaded, and is partially browsable without any wap connexion. To access this mobile site, users just have to click on the Vans icon automatically installed in the menu of their mobile phone.

Users have then free access to products informations, news of the brand, downloadable multimedia contents (wallpapers, videos), mobile vouchers to be showed in the points of sale of the brand to get discounts, and also to the adresses of these points of sale. They can also enter the competition to win the trip to Los Angeles. The mobile site is currently in english only, whatever the country.

> Goals

This mobile site allows Vans Europe :
- to display free multimedia content downloadable on mobile
- to entertain a european mobile community
- to create a database from scratch, opt-in and qualified
- to drive customers into points of sales, starting with Vans Stores only (in London, Paris, Berlin, Barcelona and Utrecht)
- to entertain its points of sale in order to develop customer loyalty

> Demo

If you are a resident of one of the following countries, just call the local free number below with your mobile to have free access to the Vans mobile site :

UK : 020.7099.5709
France : 01.76.60.71.20
Spain : 91.187.65.14
The Netherlands : 030.3100067

If you're not, or if your mobile is not compatible, download our PC emulator.

European Snowboarding Industry Forum

The Source, Europe’s b2b magazine for surf/snow/skate organized the third annual snowboard industry forum from the 26-28th of April 2007 in Chamonix France.

Black iJack Communication was invited to present Mobile Marketing to an audience of professionals from the board sports industry.

More pictures on www.snowpark.it

We worked hard. We played hard.
Many thanks to Rémi Forsans and Clive Ripley for their invitation.