> To use mobile phone to reach the targeted customer and make him react, anytime, anywhere
> Any marketing goal can be reached
Brand communication
(mobile "websites", advertisement on telcom operators portals…)
Direct marketing
(SMS & MMS teasing, e-mailing, Bluetooth, mobile couponing…)
Customer Relationship Management
(after-sales service, customers' clubs…)
Promotion and interactivity
(product information, promotion, quiz, competition…)
M-sales
(product, service and content sales)
> A federated and controlled market
Mobile Marketing Association (MMA)
> Direct and intimate, mobile marketing enables a new kind of relationship between you and your target market