Black iJack Communication (EN)

Merry Christmas and happy new year !

Burton Snowboards - Pan-European mobile site

Burton is a leader in the area of mobility, since mobile.burton.com provides information in 9 different languages since april 2006 on upcoming events, inside information on Burton Team snowboarders (Riders Lockers), fresh mobile wallpapers, as well as a dealer locator. The coolest part of the service is its downloadable tutorials, Burton Trick Packs, from which boarders can learn how to pull off the best tricks step-by-step.

The service is optimized for Motorola phones, which means special downloads are available which can only be viewed with phones of this partner. The use of the mobile site is free of charge : users only pay the connection-fee according to their own providers’ fees.

"We want to be where snowboarders are – in the pipe, on the slopes, in the chairlift, on the way to the mountains – that’s why it was only a matter of time before we launched a mobile service alongside our Burton.com website. Burton has developed into a year-round brand and we want the riders to feel snow 365 days a year, whenever they want and wherever they want," says Burton's Marketing Director Ivar Fougstedt.

Quiksilver - Pan-European mobile campaign

During the Quiksilver Pro France, Quiksilver set up a pan-European Premium SMS competition to win surfboards and a trip to Australia. Displayed on POS from September 10th to 30th in every 150 French, English and Spanish Quiksilver shops, customers were invited to send by SMS to a free of charge number the name of the shop followed by their email to enter the competition.

71% of 15/24 have access to Internet through their mobile

According to the French "Barometer of Digital Consumption" (TNS Sofres, oct 07) :
- 71% of 15/24 have access to Internet through their mobile (Vs 35% of French people)
- 42% of 15/24 use their mobile as their main digital camera (Vs 37% of French people), even if 79% of them have their own digital camera
- 54% of 15/24 listen to music on their mobile (Vs 16% of French people)
- 60% of 15/24 wish to have one unique handset to do everything (Vs 47% of French people)