Within the context of the launch of the Vans European mobile site, Black iJack Communication settled a partnership with the French mobile operator NRJ Mobile.
This operation allows Vans Europe to promote its mobile site to roughly 500K young contacts from 05 to 18/10/07 thanks to :
- a banner and a dedicated site
on the wap portal
- an advertising on the web portal www.nrjmobile.fr
- an e-mailing to 200K contacts